Look and feel for ‘bold & barmy’ online comedy dating show.
Walkers were introducing a limited edition range of crisps, inspired by quintessentially British sandwich pairings such as Bacon and Ketchup, Sausage and Brown sauce and Cheese and Worcester sauce toastie.
To support the launch, DRUM came up with an online reality series - a speed dating show where 'perfect pairings' (blind dates) played out over a crisp sarnie - filmed in a pop-up Walkers diner, and hosted by none other than comedian Paddy McGuiness, who commentated the awkwardness in his typically acerbic fashion.
PADDY’S PERFECT PAIRINGS WITH WALKERS CRISPS.
Design + Illustration.
I was responsible for defining the look and feel for our content series “Paddy’s Perfect Pairings”, which included establishing the visual identity and design, illustration and animation direction of all on-screen graphics and supporting social content.
ROLE.
Interstitials
I created a series of loopy, kaleidoscopic, pop-art style interstitials, inspired by each of the flavour combinations, that acted as both playful transitions within the show and supporting sharable social content.
Quirky, eccentric, with a wink to its own silliness…Quintessentially “British”…and a little bit ‘barmy’
