DEVELOP VISUAL IDENTITY FOR NEW LIVE ONLINE CHAT SHOW.
OMEN ESPORTS REPORT: SEASON 1
The Omen eSports Report is a monthly magazine style live show, streaming on Twitch, that showcases the best from the world of eSports covering news, tips and tricks and gamer challenges, that acts as a proof point for Omen by HP of their credibility in producing hardware fit for professional gamers.
Visual Direction.
ROLE
I was responsible for directing the development of the format’s look and feel, leading a team of designers, animators and 3rd party production parties, through all stages of design, including logo, title treatment, animation direction and set design.
We created a dynamically updatable opening title sequence that allowed us to feed in footage from each show, showcase hero game titles and ‘easter eggs’ in the form of iconography and sound bites from key eSports games, building in a level of legitimacy and credibility for the brand.
To mark out the show from other gaming related content, that often featured YouTubers in their bedrooms, I wanted to give the show a much bigger, livelier and broadcast-standard feel. Taking nods from similar magazine style formats, we created a series of zones united through the hero brand colours and a repeating motif – the diamond, which nodded to the brand’s icon – the Voodoo.
BRANDING
DESIGN
SET ART DIRECTION
ANIMATION DIRECTION
DISCIPLINES