LOOK AND FEEL FOR FOODIE-THEMED ONLINE REALITY SERIES.
AMOY.
Asian sauce brand Amoy wanted to reach a younger, more ‘foodie’ audience. They teamed up with Drum, where we launched an online "The Apprentice" style series, in partnership with The Huffington Post. Teams of two were tasked with setting up their own street food businesses where they went from deciding the menu, to branding to launching and running their own Camden Market stall.
ROLE
Design Lead & Direction.
I was responsible for overseeing the creation of the format I.P and any design within the show. This included directing the visual identity (logo, typography, colour palette), defining an illustration style that captured the essence of the brand, and animation direction of the opening title sequence.
We created a suite of illustrations inspired by the brand used throughout the on-air graphics package and on digital advertising.
Opening titles, lower thirds + supers.
