BRANDING FOR ELTON JOHN ENDORSED MUSIC TECH START-UP.
PEEX.
PEEX is a cutting edge, specialist piece of kit endorsed by Elton John designed to deliver the perfect live audio experience. Members of the audience can alter the sound mix they hear live, thanks to a set of discreet headphones and an app that puts them in control.
Design Lead + Direction.
ROLE
I led the creative development of the new brand after winning the pitch with a design direction based around bringing to life the visceral emotion you experience at a live event. The perfect live gig is the apex of all your senses. The identity combined a sense of texture and tactility with a vibrant and passion filled colour palette of purples, reds and blues.
BRAND PROPOSITION.
TYPOGRAPHY.
COLOUR PALETTE.
ICONOGRAPHY.
APP LOOK AND FEEL.
BRAND APPLICATION.
As part of the brand development I also envisioned how the brand could roll out to marketing collateral, merchandise and hardware.
BRAND GUIDELINES.
The brand package was supported by a set of comprehensive visual and tone of voice guidelines.
Following the brand identity creation, Peex has since launched itself to the world.
BRANDING
APP DESIGN
DISCIPLINES
Artist imagery is for illustrative purposes only as part of the original brand package. I was involved only in brand creation (not brand rollout).